Event Branding
Taking FreeWheel to the Cannes Lions in 2017
Across three years, I was asked to create FreeWheel’s branding presence at the Cannes Lions Festival means creating a vibrant beach space that seamlessly blends professionalism with a fun, engaging atmosphere. The objective is to attract attendees during the week while fostering meaningful networking opportunities and content distribution.
Working alongside third-party providers, this included:
The creative theme
Branded goodies
Scenography
Business collaterals
Social media engagement
2017 was a particularly fun year. Welcome Toucannes!

















