Event Branding

Taking FreeWheel to the Cannes Lions in 2017

Across three years, I was asked to create FreeWheel’s branding presence at the Cannes Lions Festival means creating a vibrant beach space that seamlessly blends professionalism with a fun, engaging atmosphere. The objective is to attract attendees during the week while fostering meaningful networking opportunities and content distribution.

Working alongside third-party providers, this included:

  1. The creative theme

  2. Branded goodies

  3. Scenography

  4. Business collaterals

  5. Social media engagement

2017 was a particularly fun year. Welcome Toucannes!

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Corporate Rebranding

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E-reading experience